“There is no point having a steady flow of targeted traffic if your content is weak. You must invest time to strategise useful, interesting and compelling content solutions. Your customers must be engaged or motivated to respond.”
Experienced internet marketing professionals
will
combine effective Search Engine
Optimisation
strategies which will provide a
steady flow of
traffic
and creative content
solutions will “Stimulate a
desire to respond
and make contact”.
Together they convert
traffic into “call to action” leads.
How do you develop website content?
There are some basic steps to consider when developing
creative content solutions and SEO campaigns:
1. Defines your website objectives and goals.
(Conduct
a thorough Business Needs Analysis)
2. Understand and research your customer’s needs and how they search for your product or service.
3. Develop a targeted and relevant SEO campaigns which will meet your objectives and goals.
4. Create useful, engaging and compelling content.
5. Focus on value propositions for your customers.
6. Keep your website content current by promote and developing ongoing advertising and marketing concepts.
7. Track, test and then implement any changes.
Why choose a web content writer and developer?
Finding a good content developer and copywriter can save you time and money but more importantly it will ensure you communicate “the right massage’ to the searcher who visits your website.
Most website developers
come from a technical or design background. Experienced
content developers however come from an advertising and
marketing background and possess strong copywriting and
language skills. Copywriting is a skill which uses words and
language to promote a business, person, idea or opinion.
Therefore, choosing a web content copywriter with Search
Engine Optimisation skills will deliver a more effective result.
WATCH OUT FOR - Keyword stuff content
One issue that is affecting the internet
and search engine optimisation at the
moment is “keyword stuffed content”
which is designed to implement and
construct content purely to manipulate
search engines.
Understand that driving relevant traffic to your website is fundamental to your success. However, when a searcher enters your website they need to be engaged and a compelling “user experience” is essential.
Your content needs to be relevant to their search and must be useful, motivating and convincing.
Most importantly, your content must appeal to people
not to a machine or an indexing technology (algorithms).
Professional advertising copywriters (writers) are experienced and they have the skills to evaluate a client’s needs and can write in a way that sells.
There are some differences between a traditional copywriters and a SEO copywriter:
Traditional writers: Have creative writing skills which will motivate, engage and captivate the reader.
- They invest time for research.
- They understand and have an interested in the storyline or subject matter.
- They understand the use of word and language.
SEO writers: Need skills to analyze data, evaluate competition and commercial opportunities then create text and content that will engage and SELL!
- They also invest time to research.
- SEO copywriter need to have analytical and marketing skills. Why?
- They understand how to implement keywords into an SEO structure.
- They understand the association between words and search engines.
Interestingly, experienced marketers understand that fine writing can also be a distinct disadvantage particularly if you are looking at attracting NEW BUSINESS LEADs? Why?
Because you’re advertising message should always be
brief, clear and convincing.
Website Content | Compelling Content Solutions | Freelance Copywriter | Magazine Style Content | Website Copywriter | Web Copywriter
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